Prepare to find yourself immersed in the variety of shops in Surabaya selling a variety of products to suit your every need, from the local crafts of Indonesia to the latest gadgets and fashion. Surabaya boasts some enormous malls that seem to sell anything you can think of as well as more traditional markets, you can be sure to pick up a bargain.
In Surabaya, retail therapy is akin to an indoor sport. The malls open at 10 am and shut shop by 9.30 pm, everyday, and you have lots of ground to cover!
Shopping and eating go hand in hand so make sure you check out our Surabaya restaurant guidebelow as well as our guide to shopping in Surabaya below. For more general information on shopping within the country take a look at our Indonesia shopping page.
Surabaya Shopping Guide
You could head to the newest Surabaya shopping haunt BG Junction for jewellery, the World Trade Centre at Jalan Pemuda for mobile phones and accessories, and to the THR Mall in Jalan Kusuma Bangsa for computers and IT equipment. You also have the Plaza Surabaya on Jl. Pemuda, a hotspot for competitively priced gadgets, apparel and cosmetics, which is designed more on the lines of a local market. And just next door, you have two entertainment complexes - TamanRemaja for the kids and THR for family fun.
Mega malls
The largest mall is the Plaza Tunjungan, located at Jl. Basuki Rachmat, an 8-minute walk from the Mariott (and even closer from the Sheraton). These four inter-connected buildings seem to sell everything money can buy! You'll find trendy cafes, boutiques, multiplexes, supermarkets and book stores here. Beware - on weekends, the place is teeming with teenagers!
Buildings II and IV offer good quality apparel at great quality prices, and the Sogo Department Store stocks chic imported goods. If you need to check your mail, there's an Internet cafe in the basement right near the entrance. And when the shopaholic in you needs some respite, stop for coffee or grab a snack at the umpteen coffee and fast food outlets spread across the plaza, or you check out some of the restaurants. So whether you're scouting for brands, branded apparel, gadgets, jewellery or a beauty salon, you'll find it all at the plaza.
Then you have the mega mall located outside Marga Dua, south of the city on Jl. Wonokromon, which houses umpteen Surabaya shops under one roof. Surabaya also boasts a mammoth outlet of hyper-store Carrefour. Don't miss the fantastic discounts and deals on high-end shopping on the top floor.
Clothes and shoes
A wholesale market, JembatanMerah Plaza (JMP) is famous for its fashionable clothes, shoes and sandals. The labyrinthine PasarTuri on Jl. Semarang is a more traditional market located in the interiors of the city, and sells a motley mix of clothes, electronics, houseware and second-hand books. The PasarBlauron area is full of shoe stores, and the PasarAtum is the place for tailoring and dressmaking.
International brands
If you are looking for quality boutiques and international brands, Mal Galaxi, located in an affluent Chinese neighbourhood on Jl. Raya Kertajaya Indah Timur, is just 20 minutes (by taxi) from the city centre.
Local craft
Surabaya's local craft is the locally inspired batik patterns, which can be seen on apparel, placemats and tablecloths. You can also pick up local craft from Bali, Irian Jaya, Jogjakarta, Sumatra, Sumba, and the other Indonesian islands, right here in Surabaya. And at reasonable prices! A Surabaya shopping list could include an exciting mix of masks, carvings of wood, wayang puppets, home decor, rattan furniture and tons more.
How best to pay
When you're at the local bazaars and while making smaller purchases, it's a good idea to pay by cash. Bigger stores, however, accept credit cards. A common (and advisable) practice adopted by many expats living here is to extract cash from the ATM using credit cards, and paying for the shopping with this. But quick warning! It's a common practice for shopkeepers to add a 3% fee to the cost of your purchase when you use your credit cards. And arguing with the shopkeeper may get you nowhere! If you want to get this 3% back, make sure the retailer or restaurant notes down the surcharge down, as an extra charge for using the card. You could then claim it from your month-end billing.
Shopping Places
Bubutan Golden Junction Mall
This shopping center is known by people as Wijaya. After the fire, this place was totally changed from its predecessor (The concept has become Plaza). This place was a new establishment in early 2007 since the fire in 1996. It consists of 6 floors. Lower Ground contains light Dep. Store (same as SOGO, SUN, Rimo, RAMAYANA). Ground Level contains a food counter (Solaria, Hoka-Hoka Bento, etc.), Hartono Elektronik, Charisma Book Store, Jewelry Stores (whose function is almost the same as in Atom and Tunjungan Market Plaza II where people can take cash / Gredeg, language Java). Lobby Level and Upper Ground contains Carrefour (shopping day-to-day needs of the most comprehensive and price competitive with traditional market or shop). Level 1 contains the Food Court, counter-counter Mobile (to purchase vouchers, download applications, HP buying and selling all brands of used, accessories HP), children's playground (Game Zone) and Qpoint Cafe with WI-FI facility. Level 2 is an IT center for Notebook and PC is also equipped with WI-FI.
A well-known mall in East Surabaya area consists of Galaxy 1 & 2 buildings. Parking will be full on holidays or weekends. This famous mall in the east area is always crowded by visitors.
With the target of upper middle class, Galaxy Mall presents many outlets with branded and deluxe products. Various needs are ranging from clothing, food to electronics available in it.
Jl. Dharmahusada Timur No. 37
Surabaya Timur/Tambaksari
(62 31) 5937100
(62 31) 5937110
HI-TECH MALL (PT. SASANA BOGA)
It is a center of the largest and most comprehensive IT in Surabaya, which is divided into 3 floors. Ground floor consists of formal counter Notebook with famous brands such as Apple Macs, hp, DELL, FUJITSU, NEC, Lenovo, Acer, A-Note, Zyrex, BYON, Forsa, Counter Mobile to sell the old and the new HP, Voucher Pulsa, Accessories Hand-phone and shops selling accessories for the PC and Notebook (Laptop). 1st floor contains a lot of shops that sell and accept the second-hand Notebook and stores that accept PC assembly (Computers are used for homes and offices) as well as some formal counter Notebook with famous brands (Toshiba, Sony, AXIOO, Ben Q, etc.). As for the 2nd floor more shops focus on selling and receive PC assembly and the official distributor in East Java, for branded Notebook (ACER, ASUS, TOSHIBA, etc.). The price is very competitive between stores. The locations are just across the Grave of Surabaya Hero.
Jl. Kusuma Bangsa No. 116-118
Surabaya Timur/Bubutan
Also popular with the name ITC Pasar atom, this complete wholesale shopping center covers all the needs such as garment, mobile phones, computers, bags, shoes, accessories, gold, fashion boutiques, electronics stores and others. Its location adjacent to the Pasar Kapasan Surabaya, Pasar atom Surabaya, and Pasar Kembang Jepun Surabaya lessens its visitor traffic as shoppers' attention is divided among these markets. The top floor is for food (food court). It is usually crowded at night. Land parking is quite large and spacious.
Jl. Gembong No. 20-30
Surabaya Timur/Genteng
(62 31) 3722222
JEMBATAN MERAH PLAZA or JMP
This plaza was established in '97 (Before the Monetary Crisis), and was formerly known as Bus Station and Mikrolet (City Transport) Jembatan Merah to Madura, Lamongan, Bojonegoro, Tuban, Semarang (Direction Pantura). Until now the terminal is still used but only for Mikrolet (City Transport) and the City Bus. Mostly the visitors come from middle-class and lower. This plaza is more focused on grocery shopping and garments (From fabrics to clothing). Despite the focus on Garment goods, the concept remains the same as other plazas such as Counter fast food (Mc Donalds, KFC, etc.), RAMAYANA, ROBINSON, Counter Watches, Counter Clothing (Benhill, D & S, etc. ), Pujasera (places to eat from the old to new), children playground, etc.
Jl. Rajawali, Surabaya ( Located across Ibis Hotel
Surabaya Utara/Krembangan
(62 31) 3556515
MANGGA DUA
Mangga Dua is adjacent to Morning Market Wonokromo. It is popular for automotive products. Along the roadside of Mangga Dua, there are many vendors selling material for fishing needs. DTC (Darmo Trade Center) is considered as an alternative mall since the location is not far from Mangga Dua.
This Mall is located at the Ahmad Yani and has been around for a long time. Despite its age, the demand hasn't diminished, even with the many new malls that compete in Surabaya. Many Maspion products are sold in this Mall. Car parking area is very spacious and the buildings are large. You can take money easily through the ATMs.
Jl. Jend Ahmad Yani No. 73
Surabaya Selatan/Wonocolo
(62 31) 8477555
(62 31) 8477635
PASAR ATUM or PASAR ATOM
Pasar Atom is one of the old shopping centers in Surabaya and is a community shopping center of the Chinese Descendants in Surabaya (the location of this market including Chinatown Surabaya). The unique name of this market may be "market" but the concept is packaged as the setting of modern markets.
From the past until now this market constantly undergoes change to satisfy the visitors (customers) who always remember and continue to come to Pasar Atom. Currently, the Pasar Atom Mall has been mostly filled with women's clothing boutiques with a modern concept, counter clothing for children, babies & pregnant women, and an ATM Center (BCA, Mandiri, Niaga, Permata, etc.). As for Pasar Atom itself, much has changed-- the lower floor is occupied with food courts such as bakwan Kapasari, bakwan GILI, Es Teler 77, etc., jewelry store with gold-standard quality and a variety of models, shopping snacks (Bikang Banyumas, LIE YEN Chasio Honey, Shrimp Cakue, etc.), Mc Donalds, a doll shop, and a perfume shop of affordable original-quality scents.
The first floor is reserved for fabric shopping. Here you can find a tailor, counter sales of accessories (women), the bag shop for men and women from branded to duplicate, store shoes & sandals, store toys, and others. The second floor almost is for women's clothing boutiques with a modern concept. Third floor is for Food Court (Rice Shrimp "Bu Rudy", Rice Tambak Bayan, etc), counter Mobile (to purchase vouchers, download applications, Hand-phone buying and selling from second used, accessories Hand-phone), a playground for children (Game Zone), and counter-branded furniture.
Jl. Bunguran No. 45
Surabaya Timur/Simokerto
(62 31) 3551995
PLAZA MARINA
This mall is known as the mall specifically for mobile phones in South Surabaya since there are many cellphone stores there. It also has a Solaria restaurant, a computer center, HP accessories, laptops, digital cameras and so on. it has 5 floors for parking that is safe and free of charge. In addition you can also try and enjoy other menus on the top floor while bringing your children to play on the playground which is provided. The building parking is narrow so the visitors should be careful. And when there to either sell or buy mobile, you need to check the details because there are many brokers (scalpers) there.
Jl. Raya Margorejo Indah XVII No. 2-4
Surabaya Selatan/Wonocolo
(62 31) 5315088
SURYA TRADITIONAL MARKET (PASAR BUNGA BRATANG)
This is a market with a wide variety of flowers, trees and garden accessories at affordable prices. It is close to the animal market, where you can especially find fish and birds. You could say that this market is the most comprehensive animal and flower market in surabaya. Parking area is also quite wide, adjacent to the fuel station and Barata Jaya which also known as a car showroom area and a good place to find the durian fruit (if you like). Another alternative to Kayon flower market.
Jl. Raya Bratang Binangun No. 10
Surabaya Selatan/Gubeng
ROYAL PLAZA
Inside is a boutique, Hypermart, Ace Hardware, Royal 21, etc... Most of its visitors are from those sites in the area around their house. Other alternatives are Surabaya plaza and TCM.
Jl. Raya Ahmad Yani No. 16-18
Surabaya Barat/Wonocolo
(62 31) 8270866
SOGO DEPT. STORE
This shopping centre is still new in Surabaya and it is under Pakuwon Link. Regarding the contents inside, it almost like the Matahari Department Store (for the children, women's clothing, men's clothing, accessories, toys) except that the brands and prices are more high end. There are Starbucks cafés, supermarkets and a food mart. The location becomes one with Tunjungan Plaza 3, and is adjacent to the Sheraton hotel and the JW.Marriot hotel. Be wary of the frequent traffic jams around this area.
Jl. Embong Malang No. 7-21
Surabaya Timur/Bubutan
(62 31) 5324555
KAYOON TRADITIONAL MARKET
It is one of the complete flower shopping centers in Surabaya. Kayoon markets provide a wide variety of tropical flowers and typical restaurants of East Java. This place is never empty of visitors, most especially on Valentine's Day. The prices are great deals too.
Jl. Kayoon
Surabaya Timur/Gubeng
SURABAYA PLAZA or DELTA
This is the Plaza that was once the former Dutch hospital and is also the oldest plaza in Surabaya until now. It is almost similar to Tunjungan Plaza, which also has their own market (people who want to enjoy the Plaza atmosphere), but not as grand. Its contents include clothing counter (CITY, Benhill, etc.), Supermarket Super INDO, counter food / bread (J-CO, Bread Talk, PIZZA HUT), Fast Food (KFC, Mc Donalds), Pujasera (places to eat), counter children's toys (TOYS CITY), Excellso Cafe, Matahari Dept. Store, Counter Watch (Watches), Counter shoes (Edward Forrer, Buccherie, etc.), counter sport (Sport Station, Nike), Gramedia Bookstore, Sumber Bahagia counter (Portable TV, CCTV, Camera). The mall also provides a variety of handy phones and accessories located on the 2nd floor.
Jl. Pemuda No. 31-37
Surabaya Timur/Genteng
(62 31) 5315088
PASAR CITRARAYA
This is the only traditional market which is located in the elite residential area of CitraRaya. It provides a variety of household needs, and there are also food stalls for breakfast. This area is also adjacent to the G-Walk and James Catholic church. Around the area there are a lot of eating places which open day or at night, and it is close to Kahyangan cafe and H&W, not far from the market toward to Lontar area. There are food popular among the locals, namely Duck Rice Mr Qumar which tastes very delicious.
Jl. G-Walk Citra Raya
Surabaya Barat/Lakarsantri
SURABAYA TOWN SQUARE or SUTOS
This mall differs from all the rest because of its original concept of an exclusive food stand with restaurant prices. This mall also has an open platform (which is wise to avoid when it's raining) that serves as an ideal venue for a variety of exhibitions or entertainment events. Most of the visitors only come for the cinema XXI, known for its good atmosphere and interior. Apart from the cinema, there are also Foodmart, Inul Vista, multifunction hall, J'co, billiard, Black Canyon, Excelso, Solaria, Starbucks, Frankfurter, Izzy Pizza, Giordano, Body Shop, Face Shop, boutique, hotel, Infinity, Time zone, etc.. The mall is open on weekdays from 10.00 - 24.00. On Saturdays it is open until 2am.
Jl. Raya Adtyawarman No. 55
Surabaya Barat/Wonokromo
(62 31) 5610222
SUPERMALL PAKUWON INDAH
Almost similar to Galaxy Mall, Supermall has luxurious shops catering to the middle class and above. There are shopping centers, 21 theaters, Matahari department Store, Hand-phone & IT centers, boutiques, Excelso, Hypermart, J'co, Starbucks, Goota, Dome, Hachi-hachi, Bentoya, furniture, Ace Hardware, the hairdresser, celebrity fitness center, convention hall, multifunction hall, City walk, karaoke, play ground Time zone, pet shop, Natasha skin, western campus, sports centers, fast food, etc.. For those who want peace, avoid Saturday night because of the weekend crowd.
Jl. Raya Puncak Indah Lontar 2
Surabaya Barat/Lakarsantri
(62 31) 7393888
GENTENG TRADITIONAL MARKET
This market is located after Tunjungan Center, which is the center of typical souvenirs of Gresik, Sidoarjo, Madura (chips varying from shrimp, salted fish, Jenang (local name) to Madura peanut). And according to the vendor, the most popular are the petis, lorjuk and tripang (sea cucumber). On the 2nd floor there are many shops and electronic services. Unfortunately, these markets can be a bit disorganized.
Jl. Genteng Besar
Surabaya Timur/Bubutan
TUNJUNGAN CENTER
This is the longest and most complete shopping center for watches and electronics in Surabaya, which is filled with branded electronics (Sony, Toshiba, LG, Samsung, etc), electronics for kids (Nintendo, Sega, Sony PSP, Sony PlayStation, Nintendo NDS, etc.), any many watch shops that sell branded watches duplicated (SWITZERLAND, ALBA, SEIKO, CASIO, CITIZEN, etc.). The disadvantage of this place is its parking place which is less safe (for motorcycles). Many entrepreneurs from outside the city or island buy electronic items from this place.
Jl. Tunjungan No. 1
Surabaya Utara/Bubutan
(62 31) 5342882
PASAR BLAURAN BARU
The longest and most comprehensive retail market in Surabaya still exists until now. This market is famous as the place to get school-related goods with good quality and low prices (books, uniforms, shoes, bags, stationery) as well as good Surabaya cuisine. This market is divided into three floors. The first floor has a bookstore, an electronics store (TV, tape, Walkman, Calculator, etc), branded watch and clock store ( ALBA, Casio, Citizen, Seiko, etc.), and typical Surabaya food (East Java's) such as Lontong Rice, Rujak Cingur, KIKIL, Satay Ayam, Kambing, Gado-Gado, Soto Daging, Nasi Rawon, Snacks Market , etc.. On the second floor you can find local brands of shoe stores (Pro-ATT, Eagle, New Era, BRICKS, etc.) and school uniforms and supplies for kids from the kindergarten, elementary and junior high school levels. On the third floor you can find apparel with the quality II (KW II) and much more. Be careful when carrying small children because the market is very large and crowded. There are cases of lost children due to distracted parents shopping. The market is adjacent to the side door BG Juntion (Wijaya) situated on the road Kranggan Surabaya.
Tunjungan Plaza or more popularly known as 'TP' is the first plaza in Surabaya. Today there are 4 TP's. Tunjungan Plaza I contains branded watches, clothing (CITY, Benhill, etc.), ACE Hardware, Scholastic, Daizo (Japanese goods shopping department for whole sale 20 thousand), food (McDonalds, PIZZA HUT, Roti Boy, etc.). Tunjungan Plaza II is filled with Gold & Diamonds, Gunung Agung bookstore, upper floor is used for IT center (Laptop, Mobile), and traditional clothing boutiques (Batik Keris). Tunjungan Plaza III is filled with white gold jewelry (Frank n Co., Jewelry, etc), Cinema (Cinema XXI), Pujasera (places to eat from the old to new food stand), old restaurants (International Dawn Restaurant), exhibition buildings / multi-purpose hall (Multifunction Hall), Fast food (KFC, Popeye, etc.), snacks (k-Patats, Pizza Cone), Cafe Excellso), executive clothing, sport stores (Sport Station, ADIDAS, NIKE, PUMA, etc.), and TIMEZONE. In Tunjungan Plaza IV there are Celebrity fitness, new Restaurants (Duck King, Penang Village, XO, etc.), IT stores (Apple Mac, Sony), Excellso Cafe, Cafe Dome, and clubbing clothes (126, MANGO often on sale with massive discount). Matahari Department Store is available in TP I to III, while Rimo is in TP I and II.
Jl. Basuki Rachmat No. 8-12
Surabaya Timur/Gubeng
(62 31) 5311088
PASAR AMPEL
This is a center for Middle Eastern specialty, also known as a place of religious ritual for Muslims in the days before the fasting month. Muslims usually visit the tomb of Sunan Ampel for pilgrimage. The market has become so busy before the holidays. It is open from 07.00 to 16.30. Around that area, it is also famous with specialist food Goat Oven, Gulai Mariam.
Jl. Ampel Masjid No. 53
Surabaya Timur/Semampir
WORLD TRADE CENTER
This is the most complete and longest gadget shopping center in Surabaya. The WTC building consists of 5 floors-- 1st floor mostly filled with Prime card Cellular counters for GSM and CDMA, 2nd floor is filled with mobile stores (for GSM and CDMA) among other authorized Nokia, Sony Ericsson, Motorola, Samsung, Motorola, Siemens, ZTE, K-Touch, Hi Tech, i-mobile, etc.. The 3rd floor is filled with mobile stores (GSM-CDMA), which buy and sell new and second-hand mobile devices. The 4th floor mostly contains mobile services and the 5th floor is filled with accessories and spare part for phones. This place was once known as the Multi Purpose Building (for exhibitions, weddings, meetings / meeting-known companies, etc.) and until now there are still some rooms for rent.
When buying or selling mobile phones from this place, be wary of dishonest traders. Another alternative is Plaza Marina.
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